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Head of Food Training Marketing

Company: CTI Education Group
Location: Ann Arbor
Posted on: February 17, 2021

Job Description:

Job Description - Head of Food Training Marketing (MAR1074) Job Description Head of Food Training Marketing - MAR1074 At NSF International, our mission is to protect and improve human health. We're a global leader in standards development, testing, auditing, certification and training. We provide these services for a diverse set of industries including food, water, heal th sciences, sustainability and management systems. We're passionate about the work we do, because together, we have a broad impact on our world. Our nearly 3,000 employees provide services in over 170 countries through our many global offices, at our client sites, from home offices and in state-of-the-art laboratories. We're growing fast, and that's where you come in. Come join our team. More information about NSF International can be found at nsf.org. Description As Head of Food Training Marketing, you will report to the Global Marketing Director, Food Safety who is UK based, with a dotted line into the Business Unit leader of Food Training, Consulting and Technical Services. As Head of Food Training Marketing you will be responsible for developing a global marketing strategy for food training, consulting and technical services (TCTS), with input from market research, the business leader and regional marketing in order to forge comprehensive marketing campaigns and sales enablement tools that are aligned with the NSF brand and drive revenue.-- Key Job Responsibilities include, but are not limited to:

  • Develop marketing plans for new product launches relevant to the food TCTS sector--
  • Drive account-based marketing activities aligned to sales strategies
  • Own the go-to-market plans and strategic campaigns of the food TCTS services and work with the food country/ field-marketing teams to take ownership so that they understand, adapt where required, execute and report on the results of these
  • Build a one-NSF community liaising between marketing shared services, the sales team and the food product certification business unit executives
  • Create TCTS value propositions and key messaging for the various client segments
  • Collaborate with the other strategic food marketing heads and food country managers to support the localization and implementation of marketing plans for Americas/ EMEA and Asia
  • Develop and maintain relationships with the shared services functions, for comms/ PR, digital marketing and marketing research for the food TCTS sector
  • Work with the teams to assess online success and relevance as well as identifying and implementing improvements
  • Create an omni-channel approach to marketing existing services in addition to new services
  • Collaborate with outside agencies and contractors to develop relevant content
  • Support the development and implementation of the business unit's strategy
  • Ensure goals and growth strategies are achieved and aligned with customer expectations and the NSF strategy, mission and values
  • Accountable for marketing metrics, results and recommendations of the strategy, plans and campaigns, including monthly reporting, tracking, analysis and quarterly and bi-annual summaries
  • Regular liaison and brainstorming with other marketing managers in Health Sciences, Food and Water as we build best practices across the marketing and sales departments Qualifications Education/Experience
    • Minimum Bachelor's degree in marketing, or related field--
    • At least 5 years proven track record in developing B2B multi-channel marketing campaigns, preferably in a similar sector-orientated role or TCTS space--
    • Knowledge of budget Management: plan and marketing budgets for campaigns
    • Writing: Comfortable with drafting different types of content spanning POVs, client success stories, video scripts/story boards
    • Experience of using customer journey mapping to design, develop marketing activities, programs and campaigns
    • Strong experience of creating campaign strategies that have delivered ROI
    • Understanding of brand positioning and how this is integrated into a campaign approach
    • Ability to build strong customer relationships, understand customer needs and deliver customer-centric solutions aligned with the mission and goals--
    • Ability to apply principles of logic or marketing communications theory to a wide range of intellectual and practical problems
    • Ability to make strategic and tactical decisions where limited prior history may exist
    • Demonstrated ability to manage multiple projects and deadlines and to work well under pressure--
    • Excellent communicator written, verbal and presentation skills
    • Excellent knowledge of English is required; other European or Asian languages is preferred
    • Excellent knowledge and use of Microsoft Office suite and use of Sales Force and Pardot is preferred
    • Willingness and ability to travel globally (approx. 20%) Remote : Yes Job : Project and Program Management Primary Location Schedule : Full-time NSF International is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things , race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.

Keywords: CTI Education Group, Ann Arbor , Head of Food Training Marketing, Advertising , Ann Arbor, Michigan

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