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Publishing Marketing Manager

Company: University of Michigan
Location: Ann Arbor
Posted on: January 13, 2022

Job Description:

How to Apply A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position. Summary The University of Michigan Library is one of the world's largest academic research libraries and serves a vibrant university community that is home to 19 schools and colleges, 100 top ten graduate programs, and annual research expenditures approaching $1.5 billion a year. To enable the university's world-changing work and to serve the public good, the library collects, preserves, and shares the scholarly and cultural record in all existing and emerging forms, and leads the reinvention of the academic research library in the digital age.The library is committed to recruiting and retaining a diverse workforce and encourages all employees to fully incorporate their diverse backgrounds, skills, and life experiences into their work and towards the fulfillment of the library's mission.The Publishing Marketing Manager plans and executes marketing strategies at Michigan Publishing, which includes three units: the University of Michigan Press, Michigan Publishing Services, and Deep Blue Repositories and Research Data Services. This position oversees author relations, liaises with the University of Michigan Press's distributed clients, and supports the growth of marketing and outreach for Michigan Publishing more broadly, including for the University of Michigan Press's regional trade, English Language Teaching textbooks, and scholarly imprints. The Manager develops branding and promotional materials, brochures, advertisements, and collateral, including seasonal catalogs. The Marketing Manager also collaborates on strategy and content creation for Michigan Publishing's social media and web presences in order to increase visibility, reach, and brand awareness in alignment with the organization's broader marketing needs. This position reports to the Director of Sales, Marketing, and Outreach (SMO). Responsibilities* Serve as the point person for authors, ensuring regular and coordinated engagement and satisfaction with marketing and sales throughout the pre/post-publishing process. Communicate with authors and collaborate with internal staff and relevant vendors about author needs and individual and collective marketing plans and activities, including engaging with and promoting authors within the brand's platforms. Capture, analyze, and deliver metrics for authors and other stakeholders about the impact of their titles and other Press and Michigan Publishing activities in order to optimize promotions and sales. Create self-service tools and other materials to support author engagement and empower authors to be brand ambassadors. Coordinate, design, and launch seasonal catalogs and marketing materials such as flyers, leaflets, newsletters, advertisements, and other promotional assets that showcase the products, services, and key messages of the Michigan Publishing brand. Collaborate with the marketing team to develop the strategy and content for social media and digital platforms like blogs and podcasts and engage with authors, scholarly partners, communities of practice, and customers. Help build outreach strategies for Michigan English Language Teaching titles and make recommendations regarding the textbook market. Support Michigan Publishing Services (MPS) and Deep Blue Repositories and Research Data Services with their brand strategy and specific marketing projects. Assist in the creation of messaging and outreach materials about Michigan Publishing units for U-M campus departments, institutes, faculty, funders, and academic leaders. Optimize existing workflows and explore new marketing and project management processes, tools, and systems, including for marketing analytics. Required Qualifications* Some college education in areas of communication, journalism, public relations, business, education, or a related field and some experience in publicity or marketing-related positions or equivalent combination of education and experience. Exhibits strong organizational and time management skills with the ability to handle multiple projects with multiple components, including the ability to set priorities and meet deadlines. Demonstrates initiative and service-oriented attitude. Demonstrates practical judgment, professional attitude, and diplomacy in making and communicating decisions. Understands and values diversity and the importance of inclusion as demonstrated through a commitment to apply and incorporate the differences, complexities, and opportunities that diversity brings to an organization. Displays excellent written and verbal communication skills with attention to detail. Demonstrates high level of computer literacy including proficiency with word processing and spreadsheet software (i.e., Microsoft Word, Excel, or comparable). Ability to travel occasionally; most travel likely to be domestic, with the possibility of rare international travel. Desired Qualifications* Experience in a publishing environment. Demonstrates experience with presentation and design tools (e.g. InDesign, PowerPoint). Understands various sales and marketing techniques and market intelligence platforms and productivity tools. Work Schedule During COVID-19, the Michigan Publishing team is primarily working remotely. The Michigan Publishing Marketing Department would consider hiring a fully remote candidate, but would prefer a candidate able to work onsite either some or most of the time. While access to a personal Internet connection is desirable, U-M Library provides support and resources for remote work needs. 40 hours/week; typically Monday - Friday, may change as needed. May require evening or weekend work during occasional special events. Additional Information The University of Michigan offers excellent benefits and wellness opportunities. This position receives 24 days of vacation a year, and 15 days of sick leave a year with provisions for extended benefits, as well as opportunities for professional development and travel. TIAA-CREF and Fidelity Investments retirement options are available.Physical Requirements/Work Environment The person in this position occasionally moves through the building to attend. meetings/events and ascend/descend short flights of stairs to different floors of the building. May need to be able to move and/or transport materials weighing up to 25 pounds occasionally when attending conferences. Application Deadline Job openings are posted for a minimum of seven calendar days. This job may be removed from posting boards and filled anytime after the minimum posting period has ended. U-M EEO/AA Statement The University of Michigan is an equal opportunity/affirmative action employer.U-M COVID-19 Vaccination PolicyCOVID-19 vaccinations are now required for all University of Michigan students, faculty and staff across all three campuses, including Michigan Medicine. This includes those working or learning remotely. More information on this policy is available on the Campus Blueprint website or the U-M Dearborn and U-M Flint websites. PDN-952b2292-a406-4221-bd64-0a4efe85a4a6

Keywords: University of Michigan, Ann Arbor , Publishing Marketing Manager, Advertising , Ann Arbor, Michigan

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