Digital Marketing Specialist - Remote, Ann Arbor B

Company: Techstreet
Location: Ann Arbor
Posted on: May 14, 2022

Job Description:

Job DescriptionThe OpportunityWere on the lookout for a Digital Marketing Specialist to support our digital efforts and contribute to the growth and success of our customer lifecycle initiatives. Were searching for someone with an eye for detail and an ability to quickly learn new skills on the fly. Youll build email and landing page templates, manage databases, create webhooks to support unified digital experiences, and champion our pursuit of customer engagement excellence.Based out of our Ann Arbor office, this key role is a work-from-home position with the possibility of occasional in-office requirements throughout the year.Who you are: A learner and a builder. You enjoy trouble-shooting and problem solving, always searching for new and better ways to deliver positive outcomes. A self-starter. You like to understand the expected outcome, get the context, and then work entrepreneurially to get it done. But, you still deep down long to be on the team. Highly creative yet a systems-thinker. Always watching for second-order implications. You can identify underlying business needs and problems in order to help deliver scalable solutions. A lover of documentation and repositories.What You Will Do

• Plan/Develop/Implement new and current email marketing strategies and opportunities to encourage brand loyalty and elevate the customer experience for retail and SaaS product lines.
• Coordinate and monitor the maintenance, integrity, and security of the email marketing database to ensure non-deliverable and opt-out emails are suppressed from future email campaigns.
• Manage multiple simultaneous email campaigns from start to finish, including planning, launching, evaluating, and reporting; factor learnings to optimize next set of campaigns.
• Maps out buyers journey and builds lead nurturing campaign strategies.
• Build on current marketing strategies and capabilities and propose new tactics.
• Identify new and innovative ways to segment our customers for lead nurturing campaigns.
• Act as project manager to organize, manage and evaluate email campaigns.
• Monitor, analyze and report results of email marketing initiatives and make recommendations for improvement on a monthly, quarterly, and annual basis.
• Maintain knowledge of developments, trends, and best practices in email marketing to bring forth new ideas and opportunities.
• Understand and keep current on analytics, report trends and testing results, which includes monitoring and reporting performance of email marketing campaigns with clear KPIs and adjusting strategy of underperforming campaigns.
• Share email best practices, recent email results with sales and marketing teams on a monthly basis.
• Ensure successful and timely deployment of email messages.
• Build and update email templates as necessary.
• Develop and deliver monthly company newsletter and product announcement emails.
• Generate and implement A/B tests on subject lines, email workflows, and more, and present learnings to stakeholders and team.Requirements
  • 1+ years of email marketing experience with enterprise B2B audience (experience marketing Enterprise SaaS products a plus).
  • Minimum of 1 years of email marketing setup and execution.
  • Bachelors degree in Marketing, Business, Communications, Computer Science, or comparable education/experience.
  • Experience in CRM email marketing, using marketing automation tools (ClickDimensions a plus).
  • Possess a high level of statistical skills in relation to the collection, organization, analysis and interpretation of data.
  • Strong automation software and CRM (Salesforce/Dynamics a plus) experience with a solid background in supporting complex marketing automation implementations.
  • Proven ability to drive customer growth, reduce churn or increase retention rates.Bonus points:
    • WordPress
    • Knowledge of SEO/SEM and Google Analytics - pay per click.
    • Some experience developing templates in Marketo, Eloqua, ClickDimensions, or other MAP or ESP platform.
    • Some experience in multiple front-end web technologies including: HTML/5, CSS, and JavaScript.
    • Some experience with one or more back end/server-side technologies including: SOAP/REST, SQL/NoSQL databases.
    • Past hands-on experience with marketing automation migration as part of M&A (Mergers and Acquisitions).
    • Past hands-on experience scaling demand generation programs including nurture and other outbound programs.
    • The Job Description sets out the main areas of responsibility and tasks to be completed. However, duties and responsibilities may change according to business needs and personal development as agreed with your Manager. Therefore, the description is neither an exhaustive nor comprehensive description of the job.The Job Description sets out the main areas of responsibility and tasks to be completed. However, duties and responsibilities may change according to business needs and personal development as agreed with your Manager. Therefore, the description is neither an exhaustive nor comprehensive description of the job.Techstreet is proud to be an Equal Opportunity Employer. At Techstreet, we nurture an inclusive environment, and we encourage, support and celebrate diversity in the workplace. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex (including pregnancy), national origin, age, gender identity & expression, sexual orientation, genetic information, citizenship status, disability, or protected veteran, military status, or any other basis protected by law.Our Equal Employment Opportunity policy pertains to every aspect of an individuals relationship with the organization, including but not limited to recruitment, hiring, compensation, benefits, training and development, promotion, programs, and all other terms and conditions of employment.In compliance with Federal and state mandates, Techstreet requires all employees to be fully vaccinated with an authorized COVID-19 vaccine or be approved for an exemption based on a legally required accommodation.Only those candidates selected for further consideration will be contacted.Benefits
      • Work From Home
      • Training & Development
      • Short Term & Long Term Disability
      • Paid Time Off (Vacation, Sick & Public Holidays)
      • Life Insurance (Basic, Voluntary & AD&D)
      • Retirement Plan (401k, IRA)
      • Health Care Plan (Medical, Dental & Vision)

Keywords: Techstreet, Ann Arbor , Digital Marketing Specialist - Remote, Ann Arbor B, Advertising , Ann Arbor, Michigan