Marketing Brand Specialist
Company: Careerbuilder-US
Location: Ann Arbor
Posted on: August 5, 2022
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Job Description:
POSITION DESCRIPTION:
The Marketing Brand Specialist partners with the Marketing and
Communications team colleagues in developing and executing highly
engaged advertising, marketing and communication projects,
including community and special events. Uses thorough knowledge of
integrated brand marketing and communications strategies, along
with consumer-focused events to grow both brand awareness and
tailor new business opportunities to assist in meeting IHA's
strategic goals. Manages multiple marketing and communications
projects and works with clinical staff, practice managers,
divisional directors and physician leaders.
ESSENTIAL JOB FUNCTIONS:
Supports marketing and communication plans to include strategies,
tactics, timeline, budget and measurement tools for assigned
practices and divisions.
Writes, edits, produces content and provides guidance in
design/layout for corporate, division and practice marketing and
communications initiatives and events.
Assists with the Marketing onboarding checklist for all new IHA
providers including digital, print, photographic and promotional
collateral.
Ability to produce market research reporting/technologies, and
develop CRM and ROI strategies
Demonstrates strong written and verbal communication skills with
both internal and external customers; identifies their needs and
creates strategies to enhance the reputation, mission, vision and
values of IHA .
Supports use of IHA branding standards, as well as marketing
programs for IHA practices.
Ensures consistent use of organization's image throughout all
communications, promotional materials and events.
In conjunction with the digital team, supports creation of website
content to position IHA health care services in a manner that
generates new patients and enhanced market share.
Serves as a point-of-contact for marketing inquiries
Assists with managing relationships with external resources,
vendors and third-party groups to enhance partnering/outsourcing
options and effectiveness.
Participates in the IHA Marketing & Website Committee to ensure
marketing activities are developed and in alignment with
organizational goals and objectives.
Participates in orientation and education of administrators,
practice managers, and office staff as it relates to IHA
marketing.
Provides outstanding customer service in organizing IHA events that
meet the intended goals and expectations both creatively and
consistently; works within time limits to plan, resource and
oversee the events.
Flexibility to attend early morning or evening meetings, when
necessary, and assist with events that occur over a weekend as
needed.
Assists with other projects and duties as assigned.
ESSENTIAL QUALIFICATIONS:
EDUCATION: Bachelor's degree in Business, Marketing, Communications
or related field.
CREDENTIALS/LICENSURE: None
MINIMUM EXPERIENCE: Three years' marketing experience preferred,
including project management and communication strategies.
Preferred experience in medical group practices, healthcare systems
or other health-related areas.
POSITION REQUIREMENTS (ABILITIES & SKILLS):
Ability to produce market research reporting/technologies, and
develop CRM and ROI strategies
Ability to effectively lead multiple brand marketing and
communications projects providing measurable results.
Displays confidence in self and others; inspires and motivates
others to perform well.
Maintains familiarity with IHA priorities in order to convey agreed
upon message. Understands business implications of decisions;
demonstrates knowledge of market and competition; aligns work with
strategic goals.
Knowledge of brand positioning and strategy.
Strong communication skills in both written and verbal forms,
including editing and proper phone etiquette. Ability to speak
before groups of people, either in-person or virtually.
Knowledge of SEO, marketing principles and law related to position
responsibilities.
Understands organization's strengths and weaknesses; analyzes
market and competition, identifies external threats and
opportunities; adapts strategy to changing conditions.
Ability to synthesize complex or diverse information; collects and
researches data.
Project management skills to coordinate projects and direct project
team activities.
Ability to manage multiple projects simultaneously and
independently under challenging deadlines.
Sufficient knowledge of mathematics.
Proficient in operating a standard desktop and Windows-based
computer system, including but not limited to, marketing software,
Microsoft Project, Microsoft Office, Outlook, intranet and computer
navigation. Ability to use other software as required while
performing the essential functions of the job.
A wide degree of creativity and latitude is expected. Displays
original thinking and creativity; meets challenges with
resourcefulness; develops innovative approaches and ideas.
Ability to exercise sound judgement, strategic and problem-solving
skills to develop strategies to achieve organizational goals.
Ability to identify ways to improve and promote quality.
Ability to work collaboratively in a team-oriented environment;
displays courteous and friendly demeanor.
Ability to work effectively with various levels of organizational
members and diverse populations including IHA leadership and staff,
IHA Committee members, providers, health plan representatives,
community leaders, local media outlets, marketing/advertising
vendors, patients, family members and guests.
Ability to cross-train in other areas of department in order to
achieve smooth flow of all operations.
Good organizational and time management skills to effectively
juggle multiple priorities and time constraints.
Ability to handle patient and organizational information in a
confidential manner.
Ability to travel/drive to other office/practice sites and meeting
and training locations.
Successful completion of IHA competency-based program within
introductory and training period.
Sufficient knowledge of medical terminology to perform
responsibilities.
Keywords: Careerbuilder-US, Ann Arbor , Marketing Brand Specialist, Advertising , Ann Arbor, Michigan
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