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Global Marketing Communications Manager

Company: Tecumseh Products Company
Location: Ann Arbor
Posted on: November 22, 2022

Job Description:

Company Overview:For over 80 years, Tecumseh Products Company has been a leading global manufacturer of innovative cooling solutions. It is our long history and strong brand image that continue to build our future. To help us as we advance in the next chapter of our history, we need people who are passionate and enthusiastic, willing to work in a multi-cultural environment and committed to supporting our company vision of delivering highly-valued solutions to our customers by fostering a safe, collaborative and customer-driven environment.
Values & Behaviors:At Tecumseh all employees are expected to demonstrate behaviors that reflect our core values:

  • Integrity - doing what is right, not what is convenient,
  • Excellence - demonstrating our passion for success with an entrepreneurial spirit,
  • Passion - striving to constantly exceed expectations,
  • Teamwork - actively collaborating and engaging with our colleagues across the globe, and
  • Respect - showing regard for people's feelings, ideas, and concerns.
    Position Overview:The Global Marketing Communications Manager is a newly created position and is responsible for developing and implementing global programs of marketing communications to ensure successful new product launches and enhance sales effectiveness of existing products globally.
    • Translate Tecumseh's global strategy to optimal communication execution plans for local and application segments
    • Collaborate with cross-functional teams such as marketing, sales, engineering, applications to define go-to market strategy.
    • Involve with New Product Development process to define communication plans for global product introductions
    • Analyze, suggest, plan, and execute all aspects of sales material development
    • Share new Sales Tools internally and train sales and marketing staff as necessary
    • Develop promotion materials such as advertisement, email marketing, webinar content, and video
    • Lead and execute global publicity such as social media and PR content development and publishing.
    • Keep website and digital communication content up to date.
    • Manages a portfolio of sales & marketing materials and develop new items or update existing ones for target applications and product lines.
    • Collaborates with Global Platform Directors and regional sales & marketing teams to develop Market Introduction Plans, formulate strategies, develop go-to-market plans.
      Required Education, Qualification & Experience:
      • Bachelor's Degree in Communications, Business, Marketing or related field of study.
      • 5 years of marketing or sales experience.
      • Experience working in the HVAC/R or air conditioning industry preferred.
      • Proven success in contributing to communication strategies, preferably developing and implementing communication plans for large organization.

Keywords: Tecumseh Products Company, Ann Arbor , Global Marketing Communications Manager, Advertising , Ann Arbor, Michigan

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