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Marketing Specialist

Company: University of Michigan Hospitals and Health Center
Location: Ann Arbor
Posted on: November 26, 2022

Job Description:

How to Apply

A cover letter and resume are important submissions for the hiring team to get a sense of your experience. In the cover letter, in two pages or less, please let us know how this role aligns with your career aspirations and skills. Submit both a cover letter and resume as one file (because of system limitations).

What You Will Do
Reporting to the Associate Director of Marketing, as Marketing Specialist you will contribute to the center's mission by developing and implementing marketing plans that connect learners and students to the university's online pathway-to-credit and online degree programs.

About the Center for Academic Innovation
The Center for Academic Innovation is where creativity, excellence, and the University of Michigan's aspirations for societal impact combine to reimagine the future of higher education. Through curricular innovation, educational data and research, and educational technology, we position U-M as a global leader in academic innovation to create and inspire change in higher education and to promote an engaged and informed society.
For more information, please visit our website: Academic Innovation.


Digital Marketing Strategy and Analysis

  • Collaborate with academic unit teams, CAI program managers, and external platform partners to develop and implement digital marketing plans for assigned portfolio ofdegree and pathway-to-credit programs
  • Work with CAI research and analytics team to understand course learner behaviors, and frame additional research projects
  • Produce marketing performance reports using CAI-marketing and partner-marketing data

    Strategic Consulting and Partner Relations

  • Undertake research to inform strategic marketing topics, including program positioning, consumer trends, and market demand
  • Provide consultative support to academic unit and CAI program management teams on marketing topics

    Marketing Communications Execution

  • Coordinate the production and execution of marketing materials - including paid advertising, emails, and other digital marketing content - in partnership with other members of the CAI marketing and communications team
  • Develop and execute email marketing strategies

    Other responsibilities as assigned

  • May include work with student fellows, external partners
  • May include implementing advertising campaigns

    Required Qualifications:

  • Bachelor's degree
  • Minimum of five years of marketing and communications experience
  • Knowledge of marketing data analytics and reporting tools such as Google Analytics, Google Data Studio, and Tableau
  • Open to working with email marketing tools, such as MailChimp, MarketingCloud, Constant Contact
  • Ability to work effectively in a collaborative environment and adapt to changing priorities

    Benefits at the University of Michigan

  • Generous time off
  • A retirement plan that provides two-for-one matching contributions with immediate vesting
  • Many choices for comprehensive health insurance
  • Life insurance
  • Long-term disability coverage
  • Flexible spending accounts for healthcare and dependent care expenses

    Excellent benefits are available, for details, see

    Salary Information
    The general salary range for this position is $75,000 - $80,000. You can expect to be paid a great compensation package. Factors used to determine salary include experience, knowledge and skills for the position and internal equity within the unit. You are encouraged to discuss salary questions to honor understanding and transparency throughout the recruiting process.

    Additional Information

  • Please Note: This is a 5 year term limited position with the possibility of renewal depending on funding.
  • Must have legal authorization to work in the United States.
  • This is not a remote position and any adjustments to a standard in-person schedule will be discussed during the hiring process.

    Our Commitment to Diversity, Equity and Inclusion
    The Center for Academic Innovation (CAI) is committed to inclusion in our organizational work, culture, climate, and the products we create. We aim to recruit, develop, and retain a diverse team as a reflection of our commitment to our work designing equitable and inclusive learning and work environments that are necessary for the university community to make progress on solving societal challenges. CAI draws on each of our team member's unique backgrounds and experiences to guide our everyday work in the center, and our team collaborates with students, staff, and faculty on projects that center our commitment to DEIJ work. All interested applicants, including those from groups historically marginalized by educational privilege, are encouraged to apply.

    Background Screening
    The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third-party administrator to conduct background checks. Background checks will be performed in compliance with the Fair Credit Reporting Act.

    Decision-making Process
    Applications will be reviewed as received throughout the posting period and continue until the position is filled.

    Underfill Statement

    This position may be underfilled at a lower classification depending on the qualifications of the selected candidate.

    Application Deadline

    Job openings are posted for a minimum of seven calendar days. The review and selection process maybegin as early as the eighth day after posting.Thisopening may be removed from posting boards and filled anytime after the minimum posting period has ended.

    U-M EEO/AA Statement

    The University of Michigan is an equal opportunity/affirmative action employer.

    U-M COVID-19 Vaccination Policy

    COVID-19 vaccinations, including one booster , are required for all University of Michigan students, faculty and staff across all campuses, including Michigan Medicine. This includes those working remotely and temporary workers. More information on this new policy is available on the website or the and websites.

    Job Detail

    Job Opening ID


    Working Title

    Marketing Specialist

    Job Title

    Brand/Product Analyst Senior

    Work Location

    Ann Arbor Campus

    Ann Arbor, MI

    Full/Part Time




    FLSA Status


    Organizational Group

    Vp Acad Innovation


    Center for Academic Innovation

    Posting Begin/End Date

    10/21/2022 - 11/20/2022


    $75,000.00 - $80,000.00

    Career Interest

    Communications & Marketing

Keywords: University of Michigan Hospitals and Health Center, Ann Arbor , Marketing Specialist, Advertising , Ann Arbor, Michigan

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