Strategic Market Segment Manager (remote)

Company: NSK Americas
Location: Ann Arbor
Posted on: January 9, 2021

Job Description:

Description:The Segment Marketing Team identifies and leads transformational programs based on deep knowledge of customer needs to drive growth in existing markets, and/ or pave the way for entry into new industries, channels, or geographies within the Americas.Responsibilities:

• Develop deep customer and market knowledge through market, competitor, and VOC research to inform and enhance the segment's commercial and inventory strategy
• Increase customer acquisition or loyalty by implementing activities that drive conversion: product, price, promotion, and channel development, with emphasis on digitalization (e.g., Condition Monitoring System solutions, Digital Marketing, Ecommerce)
• Identify and implement marketing, inventory, and training programs to increase NSK's market share and segment leadership
• Work closely with Sales, BU Marketing Specialists and BU Leaders to execute segment playbook to identify key accounts, accelerate wins, and maximize NSK sales and profitability
• Develop proposals to drive organic and inorganic growth to strengthen segment strategy, including product localization, new channels, and M&A
• Coordinate the formulation and ensure viability of the business plan for the segment, for all channels and business units
• Communicate strategy, industry trends, wins/ best practices, and countermeasures across all functional groups, including Sales, Engineering, BCD, Inside Sales, Marketing, TNSK and key manufacturing plantsQualifications:
  • Customer-centric
  • Ability to work in ambiguous environments and pivot as needed
  • Strategic thinker, with data-driven decision-making process
  • Delivers results
  • Analytical - ability to extract insights/ trends from metrics and recommend action
  • Continuous learner - open to feedback and growth, trains others for success
  • Excellent communication and interpersonal skillsIndustry expertise is expected in at least 2 segments in any of the areas below:
    • Heavy Industry - Metals, Mining, Paper, Wind
    • High Tech Industry - Automation, Medical
    • Light to Medium Industry - Electrical & Electrification, Machine Tool, Food & BeverageEducation, Experience
      • Bachelor's degree in a related field, and 6-10 years of position-related experience
      • Proven success in leading programs with a cross-functional team to win new accounts, increase sales and profitabilityBenefits Offered:Benefits Offered:
        • Generous vacation and holidays
        • Medical, dental, vision insurance
        • Life insurance
        • Short-term and long-term disability
        • Flexible Spending Account
        • Matching 401(k)
        • Bonus Plan
        • Competitive Salary with BenefitsNSK is an Equal Employment Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status, or any other characteristic protected by law.VEVRAA Federal Contractor

Keywords: NSK Americas, Ann Arbor , Strategic Market Segment Manager (remote), Executive , Ann Arbor, Michigan