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Marketing Manager

Company: Tecumseh Products Company
Location: Ann Arbor
Posted on: February 23, 2021

Job Description:

For over 85 years, Tecumseh Products Company has been a leading global manufacturer of innovative cooling solutions. It is our long history and strong brand image that continue to build our future. To help us as we advance in the next chapter of our history, we need people who are passionate and enthusiastic, willing to work in a multi-cultural environment and committed to supporting our company vision of delivering highly-valued solutions to our customers by fostering a safe, collaborative and customer-driven environment. We are currently seeking a North America Marketing Manager responsible for planning and implementing marketing activities to meet the company's strategic and financial business goals for North America. This position will work in close collaboration with global marketing, sales, product management, engineering, and operations teams to develop and implement marketing strategies for the North American markets, and direct national and regional marketing activities for Tecumseh's line of compressors, condensing units and value-added products. Position is the cross functional leader for major marketing and sales initiatives affecting Tecumseh North America's product lines. This individual will work closely with a team of Sales, Product Managers, Marketing Specialists, Technical Service Specialists and Business Analysts to develop strategies and processes to drive sales growth from existing product portfolios and new products. Key deliverables for this position include demand generation, integrated marketing program execution, marketing and sales material development, customers and leads data management (CRM), market and competitive analysis, internal & external communication, and the implementation of regional product launches. Responsibilities and Duties: * Generates demand in the North American aftermarket wholesalers and OEM segments through development and execution of integrated marketing plans. * Develops and executes programs that make it easier for customers to do business with Tecumseh. * Coordinates with the Global Marketing team to develop globally cohesive branding. * Manages and is responsible for all aspects of marketing executions for the North American market, such as PR, web seminars, tradeshows, email marketing, and web site content management. * Works with the Global and Regional Marketing teams to develop and execute product launch plans. * Develops and implements programs and promotions needed to push/pull products through the various sales channels. * Mentors marketing specialists to develop their marketing knowledge and related skills and to effectively manage and prioritize their time. * Partners with regional sales, product management and global marketing teams, and interacts with customers through field travels to gather key market input, understand customer wants/needs and identify market trends/drivers. * Coordinates with the Global Marketing team to conduct market research to better understand market trends and drivers including geographic and regional applications and differences. Education and/or Experience: * Previous experience related to commercial refrigeration is highly preferred * Experience working with both OEM and aftermarket distribution channel is preferred * Bachelor's degree or equivalent in marketing, business administration, engineering or related curriculum * Minimum 4 years progressive experience in a marketing management role * Technical aptitude to gain key product knowledge to effectively market commercial refrigeration products. * Strong oral and written communication skills. * Extensive experience in developing marketing collateral development. * Acquisition and retention marketing experience in digital tools, advertisement, PR/social media, email, events and digital marketing is required * Demonstrates sound business judgement with a proven ability to lead and influence others. * Proven success managing cross functional teams to accomplish aggressive goals. Must be willing to work independently with minimal supervision but still retain an enterprise focus. * To promote, remain committed and intentional to building a values-centric culture focused on our company values (Integrity, Excellence, Passion, Teamwork and Respect) Additional Information * Regional travel required, estimate 5 to 20%. Some international travel may be required. * Ability to work on computer for long-periods and communicate with individuals by phone, email and face-to-face. As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Tecumseh Products Company LLC is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace. Intrigued by a challenge as large and fascinating as the world itself? Come join us.

Keywords: Tecumseh Products Company, Ann Arbor , Marketing Manager, Executive , Ann Arbor, Michigan

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