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VP of Marketing

Company: Workit Health
Location: Ann Arbor
Posted on: April 4, 2021

Job Description:

Marketing and Communications - Marketing Leadership / People Management: Marketing Team, Commercial Acquisition Team-- Join us in disrupting the status quo of addiction care. Workit Health is a rapidly growing telemedicine B-corporation in search of a driven marketing professional passionate about connecting those struggling with opioid and alcohol use disorder to Workit's medication and online therapy program. We are looking for a motivated marketing leader who's not afraid to get their hands dirty and bring their expertise to our team as we fight back against the opioid crisis, one KPI at a time.-- Core Responsibility Drive inbound commercial sales with the marketing and sales teams. Guide digital brand and marketing strategy across revenue streams while keeping acquisition costs within budget. Ensure that all content repositioning campaigns fall within brand guidelines. Provide marketing support to the B2B and account success teams strategies. Increase online brand awareness. Present to clients and board as we move through the bridge and Series B rounds. Ensure the care coordination team is meeting or exceeding the company's new member acquisition goals.-- Lead and develop new marketing campaigns and programs; collaborate with Sales and other business unit leaders to drive growth. Set business unit's goals and objectives - and develop relevant key performance metrics for all roles (individual and team) to meet/exceed targets. Improve member retention by implementing a highly effective member contact process focusing on key measurable touch points (including transparent data analytics reflecting how we are performing in each dental office, ongoing and consistent member communication, key performance indicators and net promoter scores). Create an exceptional member experience (as measured by direct feedback and net promoter scores) including how - and how often - we talk to our members. Identify, coordinate and sometimes lead targeted training for the team's continuous professional development. Collaborate with other business unit leaders to meet and exceed growth, retention and member experience goals. Experience Demonstrated success leading marketing efforts for a tech enabled healthcare platform Brand positioning experience while fundraising-- Comfortable speaking publicly and driving large account success presentations to healthcare plans and strategic partners Minimum of 7 years' experience effectively leading high-performing marketing teams Proven ability to manage budgets Demonstrated expertise in project and stakeholder managementIn depth knowledge of current marketing trends, techniques and platforms in digital healthcare Strong analytical and leadership skills Demonstrated passion for people in recovery-- Creative and entrepreneurial spirit Strong background developing and implementing marketing strategies A passion for developing and scaling digital healthcare companies Managing the marketing team including inside sales and digital marketing teams Ongoing guidance of content curation and positioning Researching, scoping, and tracking new marketing strategies to improve acquisition and projection abilities Comfort and reliability with remote communication: Slack, Asana, video stand-ups. Significant experience managing quantitative approaches to B2B marketing, ideally in the healthcare industry Experience with PR and Internal Communications *As we are an addiction recovery company, those in addiction recovery themselves are encouraged to apply.

Keywords: Workit Health, Ann Arbor , VP of Marketing, Executive , Ann Arbor, Michigan

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