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Brand Manager

Company: Cabinetworks Group
Location: Ann Arbor
Posted on: May 10, 2022

Job Description:

To promote team collaboration and effectiveness, Cabinetworks Group requires its employees to work on-site, for our corporate office positions. This role is structured to be a hybrid model (remote and on-site) dependent on business needs, Covid-19 community levels and team structure.
JOB SUMMARY:The Brand Manager is responsible for developing and implementing long and short-term marketing strategies and plans that create customer, designer, and homeowner engagement, drive loyalty and preference for our brands and achieve sales, share of wallet, and profit objectives.
PRINCIPAL FUNCTIONAL RESPONSIBILITIES:

  • Develop the overall vision and strategy for the customer experience with assigned brands. Translate strategy into actionable plans, projects, and programs.
  • Develop meaningful brand positioning and messaging for assigned brands and product lines that create added value and effectively communicate product advantages to designers and customers.
  • Work collaboratively with Product Development, Customer Strategy and Sales teams to develop and execute an integrated marketing plan, including new product introductions, to deliver on the brand value proposition and drive incremental sales.
  • Collaborate with the Customer Strategy and Sales teams to develop and execute a comprehensive showroom strategy for the dealer channel for respective brands, ensuring appropriate return on investment.
  • Direct the internal Creative Services team on the development of compelling brand content including imagery, literature, selling tools, displays, and communications that support the brands and product lines.
  • Collaborate with the internal digital team to develop the digital strategy for each assigned brand, including but not limited to websites, support tools, and social channels.
  • Work with internal stakeholders to manage customer research initiatives to gain meaningful insights and translate insights into actionable strategies and tactics to improve the overall brand experience.
  • Measure and optimize return on investment for all plans, projects, and programs.
  • Develop department budget and manage projects to the approved budget.
  • Monitor industry marketing trends and tactics.
  • Deliver on revenue and profitability metrics.
    ESSENTIAL QUALIFICATIONS AND SKILLS:
    • Bachelor's degree in marketing, communications, or related field.
    • 5+ years of experience in brand management and marketing communications.
    • Proficient skills developing integrated, multi-discipline marketing plans.
    • Thorough understanding of marketing principles across all disciplines, including but not limited to literature, collateral, POS/merchandising, advertising, social, PR, web/digital/interactive.
    • Strong project management skills, managing multiple projects within compressed timeframes.
    • Excellent verbal and written communication skills with the ability to interact with internal and external customers.
    • Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business teams.
    • Ability to travel up to 20%.
      PREFERRED QUALIFICATIONS AND SKILLS:
      • Master's degree or MBA in marketing, communications, or related field
      • Experience in the building-products industry, home improvement retail environment and/or independent dealer channel
      • B to B to C experience

Keywords: Cabinetworks Group, Ann Arbor , Brand Manager, Executive , Ann Arbor, Michigan

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