Senior Manager, Marketing Data & Orchestration

Company: Deloitte
Location: Ann Arbor
Posted on: May 14, 2022

Job Description:

Senior Manager - Experience Management - Marketing Data & Orchestration

Location: Open/National

Deloitte Digital Experience Management has a variety of roles within the Service Delivery group that allow for individuals to work in the fun and exciting environment of one of our Digital Experience studios (NYC, Chicago, Denver, Seattle, San Francisco, Greensboro) or remote. Travel expectations vary based on role and are evolving post pandemic.

What is Experience Management Services and What is Hux? Experience Management Services is a set of services offered by Deloitte Digital to design, build and manage Customer Experience (CX) solutions for our clients. Hux is our technology platform that includes acquired, organically developed and best-of-breed systems integrated to managed end to end experiences from data, through decisioning to orchestrating omni-channel experiences.

In today's world, customers expect companies to know who they are and what they want. Customers want to have products, services or experiences that best suit their needs delivered to them seamlessly across physical and digital channels.

Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and Hux by Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end to end. We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers.

Hux by Deloitte Digital gives companies the ability to build and leverage the connections - between people, systems, data and technologies - so they can deliver personalized, contextual experiences to customers at scale.

Work you'll do

As a Senior Manager in our Experience Management group, you will provide leadership and guidance for clients and service delivery teams on:

• Customer data strategies
• Martech/Adtech and Customer Data Platforms (CDP) evaluations
• Identity Resolution approaches
• Omni-channel Personalization
• Journey Orchestration
• Measurement Frameworks
  Your responsibilities include:
  
  • Participating in sales pursuits and responding to Request for Proposals (RFP)
  • Involving other domain specific SMAs to creating staffing plans and project pricing
  • Serving as the Delivery Lead for projects and managing the overall project financials, key client relationships, and giving direction to the team to deliver project on time and within budget
    Qualifications
    
    Required:
    
    • 10+ years of consulting experience in digital marketing and advertising
    • Ability to communicate and advise on different digital martech and CDP solutions
    • Deep experience in leveraging data in digital marketing and advertising for omni-channel personalization
    • Experience leading onshore and offshore distributed teams
    • Understanding how to leverage frameworks to define use cases for customer data, technology, and capability enablement
    • Excellent interpersonal skills and the ability to articulate complex technology concepts with technical and non-technical individuals
    • Developing talent and our practice skills, frameworks and capabilities
    • Travel up to 50% (while 50% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice)
    • Bachelor's degree
    • Limited immigration sponsorship may be available.
      Preferred:
      
      • Direct project experience with Adobe Experience Platform (AEP), Salesforce CDP, Segment CDP, SAP CDP, Oracle CX Unity ( at least one, other CDPs also considered )
      • Direct project experience with AWS, Azure, GCP, or Snowflake ( at least one )
      • Understanding of with ETL tools and methodologies
      • Understanding of data integration and API methodologies and tools
      • Understanding of data visualization tools (Tableau, PowerBI, Qlik, and similar)
      • Experience using 1 st party data to create unified profiles for digital marketing, advertising and overall customer experience.
      • Experience leveraging 3 rd party data in order to enrich and extend identity resolution capabilities
        AMC2021
        
        XMAMC2022

Keywords: Deloitte, Ann Arbor , Senior Manager, Marketing Data & Orchestration, Executive , Ann Arbor, Michigan