Performance Marketing Manager
Company: Nutshell
Location: Ann Arbor
Posted on: June 24, 2022
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Job Description:
Know how to build a rock-solid PPC funnel from scratch? Can you
find the potential buyers in a sea of googlers? If so, we could use
your help.Nutshell is an all-in-one CRM and email marketing
platform that helps B2B companies work together to win more deals.
Based in Ann Arbor, MI, since our launch in 2010, Nutshell serves
more than 3,700 organizations and 16,000 users around the
world.About the roleAs the Performance Marketing Manager at
Nutshell, you'll oversee all of our paid digital marketing efforts,
working to improve the -quality, quantity, -and -cost -of leads
acquired from paid sources.Nutshell relies on channels such as
Google Ads, Bing Ads, and Capterra to keep our pipeline full of
good leads, and we're in need of a growth-minded marketer to ensure
that we get a strong return on our marketing investments and build
upon our successes. This means optimizing not only our bidding
strategies, but also our landing page experience and our methods
for measuring campaign performance.The Performance Marketing
Manager is a full-time role that reports to Nutshell's VP of
Marketing Ben Goldstein and works within Nutshell's Growth Team,
our innovative and fun-lovin' group of sellers and marketers.Who
you areYou're an analytical, data-driven B2B marketer who is more
interested in finding good leads than more leads. You know how to
find the most impactful levers to pull in an ad platform backend
and can be trusted to yank on them responsibly. You're a sharp
communicator who understands how to turn lofty ideas about target
markets and value propositions into the simplest ad copy possible.
You understand that paid channel success is about the -audience
-and the -offer, -not the color of the CTA button. You are willing
to test -everything, -and learn from the results.Key
Responsibilities
Keywords: Nutshell, Ann Arbor , Performance Marketing Manager, Executive , Ann Arbor, Michigan
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