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Global Marketing Communications Manager

Company: Tecumseh Products Company
Location: Ann Arbor
Posted on: August 1, 2022

Job Description:

Company Overview:For over 80 years, Tecumseh Products Company has been a leading global manufacturer of innovative cooling solutions. It is our long history and strong brand image that continue to build our future. To help us as we advance in the next chapter of our history, we need people who are passionate and enthusiastic, willing to work in a multi-cultural environment and committed to supporting our company vision of delivering highly-valued solutions to our customers by fostering a safe, collaborative and customer-driven environment.
Values & Behaviors:At Tecumseh all employees are expected to demonstrate behaviors that reflect our core values:

  • Integrity - doing what is right, not what is convenient,
  • Excellence - demonstrating our passion for success with an entrepreneurial spirit,
  • Passion - striving to constantly exceed expectations,
  • Teamwork - actively collaborating and engaging with our colleagues across the globe, and
  • Respect - showing regard for people's feelings, ideas, and concerns.
    Position Overview:The Global Marketing Communications Manager is a newly created position and is responsible for developing and implementing global programs of marketing communications to ensure successful new product launches and enhance sales effectiveness of existing products globally. The Manager closely collaborates with Global Platform Directors and regional sales & marketing teams to develop Market Introduction Plans, formulate strategies, develop go-to-market plans. The Manager is responsible for having all marketing materials ready for launching global products and ensuring sales teams are well-trained and prepared to sell products. As an on-going basis, the Manager manages a portfolio of sales & marketing materials and develop new items or update existing ones for target applications and product lines. For regional programs, the Manager facilitates and collaborates with regional marketing teams to execute. The Manager reports to the VP of Global Marketing & Business Development.
    • Translate Tecumseh's global strategy to optimal communication execution plans for local and application segments
    • Collaborate with cross-functional teams such as marketing, sales, engineering, applications to define go-to market strategy.
    • Involve with New Product Development process to define communication plans for global product introductions
    • Analyze, suggest, plan, and execute all aspects of sales material development
    • Share new Sales Tools internally and train sales and marketing staff as necessary
    • Develop promotion materials such as advertisement, email marketing, webinar content, and video
    • Lead and execute global publicity such as social media and PR content development and publishing.
    • Keep website and digital communication content up to date
      Required Education, Qualification & Experience:
      • Minimum of 3 years of experience in refrigeration or air conditioning industry, and general knowledge of refrigeration
      • Basic skills of marketing communications

Keywords: Tecumseh Products Company, Ann Arbor , Global Marketing Communications Manager, Executive , Ann Arbor, Michigan

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