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Brand Manager

Company: Cabinetworks Group
Location: Ann Arbor
Posted on: August 7, 2022

Job Description:

Job Description
Cabinetworks Group has an immediate opening for a Brand Manager!
The Brand Manager is responsible for developing and implementing long and short-term marketing strategies and plans that create customer, designer, and homeowner engagement, drive loyalty and preference for our brands and achieve sales, share of wallet, and profit objectives.
Principal Functional Responsibilities
Develop the overall vision and strategy for the customer experience with assigned brands. Translate strategy into actionable plans, projects, and programs.
Develop meaningful brand positioning and messaging for assigned brands and product lines that create added value and effectively communicate product advantages to designers and customers.
Work collaboratively with Product Development, Customer Strategy and Sales teams to develop and execute an integrated marketing plan, including new product introductions, to deliver on the brand value proposition and drive incremental sales.

  • Collaborate with the Customer Strategy and Sales teams to develop and execute a comprehensive showroom strategy for the dealer channel for respective brands, ensuring appropriate return on investment.
  • Direct the internal Creative Services team on the development of compelling brand content including imagery, literature, selling tools, displays, and communications that support the brands and product lines.
  • Collaborate with the internal digital team to develop the digital strategy for each assigned brand, including but not limited to websites, support tools, and social channels.
  • Work with internal stakeholders to manage customer research initiatives to gain meaningful insights and translate insights into actionable strategies and tactics to improve the overall brand experience.
  • Measure and optimize return on investment for all plans, projects, and programs.
  • Develop department budget and manage projects to the approved budget.
  • Monitor industry marketing trends and tactics.
  • Deliver on revenue and profitability metrics.
    Essential Qualifications And Skills
    • Bachelor's degree in marketing, communications, or related field.
    • 5+ years of experience in brand management and marketing communications.
    • Proficient skills developing integrated, multi-discipline marketing plans.
    • Thorough understanding of marketing principles across all disciplines, including but not limited to literature, collateral, POS/merchandising, advertising, social, PR, web/digital/interactive.
    • Strong project management skills, managing multiple projects within compressed timeframes.
    • Excellent verbal and written communication skills with the ability to interact with internal and external customers.
    • Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business teams.
    • Ability to travel up to 20%.
      Preferred Qualifications And Skills
      • Master's degree or MBA in marketing, communications, or related field
      • Experience in the building-products industry, home improvement retail environment and/or independent dealer channel
      • B to B to C experience
        Shift
        Full or Part Time
        Full time
        Cabinetworks Group (the "Company") is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
        Cabinetworks Group is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.
        E-Verify Participation Poster: English & Spanish
        E-verify Right to Work Poster: English, Spanish

Keywords: Cabinetworks Group, Ann Arbor , Brand Manager, Executive , Ann Arbor, Michigan

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