Director of Product Marketing
Posted on: September 23, 2022
Articulate is the leading SaaS provider of online training
solutions for the new world of work. Our industry-leading software
and services make it simple for enterprises and SMBs to develop,
deliver, and analyze online training that's engaging and
We are seeking a Director of Product Marketing with proven
experience to build, scale, and lead our Core Product Marketing
team. In partnership with the Vice President of Product Marketing,
this person will help drive the go-to-market strategy for
Articulate products and extend Articulate's position as the
industry leading creator platform for workplace learning.
The Director of Product Marketing will use their deep understanding
of the market, our target segments and personas, and the
competitive landscape to inform the product roadmap, positioning
and messaging to differentiate Articulate products and enable our
marketing and revenue teams.
What you'll do
Define positioning, unique value props, and differentiated
messaging that demonstrates ongoing value of Articulate products to
support aggressive revenue, expansion, and renewal goals.
Build out buyer personas and work cross-functionally to integrate
key insights into our messaging that's pulled through every aspect
of the customer journey, from demand gen through customer
Working closely with product and engineering, bring a
customer-centric perspective to inform product development, pricing
Plan and execute research initiatives to develop a deep
understanding of customers, markets and competitors that can inform
Work with the data team to clearly segment our customer/prospects;
assess size of new and existing market opportunities.
Lead product / feature launches, working in collaboration with
demand gen and creative teams to execute multi-channel launches
that effectively drive customer acquisition and retention.
Support creation of assets for our revenue generation teams
throughout the sales and customer success process (e.g pitch decks,
brochures, sales sheets, demo scripts, training on how to position
new features, booth demo scripts, etc.).
Help build and execute foundational product marketing processes for
product releases, new product launches and field readiness.
Lead and develop a growing team of product marketing managers.
What you should have
10+ years marketing experience, 5+ within a B2B SaaS capacity,
products to market, driving demand, retention, and expansion;
proven ability to connect features/benefits/value propositions to
key buyer and user personas.
Strategic thinking - be adept at synthesizing multiple complex
insights and data into clear frameworks, recommendations and action
Data-orientation - ability to create and leverage data as a leading
input in decision-making; you lean on data and metrics but are
comfortable making decisions when data is ambiguous or
Exceptional communication skills - be an amazing storyteller with
the ability to translate complex ideas into narratives.
Results-orientation - ability to prioritize, execute, and drive
Cross-functional leadership - ability partner with internal
stakeholders, collaborate effectively, incorporate input and pivot
or push back when needed.
Marketing Industry savvy - demonstrate strong knowledge of
marketing best practices and enthusiasm for emerging technology,
trends, innovations, and competitors.
Bachelor's degree required; MBA preferred.
Articulate Global, LLC, is the leading SaaS provider of creator
platforms for online workplace training. Founded by Adam Schwartz
in 2002 and led by CEO Lucy Suros, Articulate provides creator
tools and services that make it simple for enterprises and SMBs to
develop, deliver, and analyze online workplace training that's
engaging and effective.
Increasingly, organizations must reskill employees for
ever-changing remote and hybrid work environments, create learning
cultures that attract and retain employees in a tight labor market,
and use training to build more equitable, empowering, and engaging
workplaces. Articulate helps organizations address these critical
business needs with its creator platform for workplace training.
Articulate 360-a suite of creator tools for online courses-was
named the 7th most-loved product in the world by TrustRadius in
2021. And Rise-an all-in-one online training system that makes
online training easy to create, enjoyable to take, and simple to
manage-is the first creator platform for SMBs and departments
within the enterprise. Articulate has more than 118,000 customers
in 170 countries and counts all 100 of the Fortune 100 companies as
Named one of Inc. Magazine's Best Workplaces 2020 and a leader in
building a human-centered organization, Articulate is guided by a
commitment to provide the best value to customers, do right by
employees, and create an equitable, empowering workplace for all.
As a human-centered organization, we honor people's humanity
knowing that each person's unique history, vulnerabilities, and
social location inform how we show up with one another. We embrace
our connectedness, aware that what we do and say impacts others. We
give each other grace because we are all works in progress,
learning and evolving every day. And we take responsibility for
ourselves and are serious about our accountability to each other.
In all we do, we strive to create an equitable, sustainable, and
empowering workplace while we drive results for the business and
make a positive impact in the world. Read more about our values
Articulate welcomes different voices and viewpoints and does not
discriminate on the basis of race, religion, color, national
origin, ancestry, physical and/or mental disability, medical
condition, native language, pregnancy status, physical size,
genetic information, marital status, sex, gender, gender identity,
gender expression, transgender status, age, sexual orientation, and
military or veteran status, or any other basis protected by law. We
are an equal opportunity employer and invite applicants to
voluntarily disclose their race and gender on our application form
to help us create a diverse company. This voluntarily disclosed
information will not be shared with any hiring manager and will be
kept in confidence by the Articulate human resources department and
executives who are not hiring for this position.
(For information about Articulate's privacy practices, please view
our Privacy Notice)PDN-9717a996-4b6c-4e93-b4b3-c915ac840ee8
Keywords: Articulate, Ann Arbor , Director of Product Marketing, Executive , Jackson, Michigan
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