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Director of Growth Marketing

Company: Optilogic Inc.
Location: Ann Arbor
Posted on: September 12, 2023

Job Description:

Director of Growth MarketingWho we are:Were helping people get the most out of their supply chain models! Were on a mission to help people and organizations tackle complex problems and take their models further. Were a high-energy, high-growth SaaS business offering the best suite of tools in the industry to help our customers to build their supply chains of the future!Who were looking for:A self-starter whos fascinated with new technology, searches for creative approaches to positioning and selling that technology, and is passionate about empowering the sales process and driving revenue generation. Were looking for an experienced, energetic, focused, and highly-collaborative person to lead the companys marketing efforts to drive revenue and growth. Youll work cross-functionally with company stakeholders to develop and execute new and innovative revenue and growth-generating initiatives. Youll focus on running experiments across the funnel, improving conversion rate, and working cross-department to collaborate on new revenue-generating initiatives.Responsibilities

  • Execute a best-in-class growth marketing function to help Optilogic scale (with the goal of increasing demand, revenue, and deal pipeline
  • Manage growth marketing functions end-to-end (e.g. demand gen, ABM, marketing Automation, CRO etc.)
  • Partner with the VP of Marketing on major initiatives including annual strategy, planning and budgeting
  • Analyze data to monitor revenue performance and uncover areas for improvement
  • Organize and promote webinars and other lead-generating events
  • Manage external resources as-needed (agencies, contractors, freelancers, etc.)
  • Manage marketing budgets (advertising/media, agencies, software/tools, etc.)
  • Manage and scale ad accounts (LinkedIn Ads, Google Ads, Facebook, etc.)
  • Partner closely with internal leaders and departments to drive revenue growth and pipeline (e.g. Sales teams on lead quantity/quality; Creative team on ad assets; Content Marketing on messaging/positioning, etc.)
  • Execute CRO (conversion rate optimization) and website initiatives to increase inbound revenue and deal pipeline
  • Execute additional special projects as needed to drive growth (e.g. referral program, website initiatives, etc.)
  • Report on performance and communicate with leadership on KPIs, OKRs, etc.
  • Launch content assets and publish content on our website to support inbound visibility/brand awareness (in partnership with Creative/Content teams)Qualifications
    • 5+ years of demand generation experience at a high-growth technology startup or well-established company
    • Player/Coach mentality. Must be able to (1.) Execute and take projects from start to finish; and (2.) Lead and coach team members as we scale
    • Self-starter capable of driving business results without significant supervision
    • HubSpot proficiency preferred
    • Experience with paid ad management and Zoominfo or similar tools preferred
    • Excellent communication and interpersonal skills, with proven ability to build successful relationships and partner across the organizational structure
    • SaaS experience preferredWhat We Offer
      • Competitive salary
      • Medical, dental, and vision insurance
      • Unlimited PTO Policy, paid holidays
      • Get in on the ground floor and shape the strategic direction of the company
      • Consistent & fair leadership: we are transparent and set clear goals
      • Upbeat work environment at a company with a huge visionAbout Optilogic:At Optilogic we believe that optimization is not just a science, it's an art too. You dont just need a solver that can run an optimization, you need to know what problems to optimize, and a great environment to build your models.We all know that the right tool makes the job so much easier. Atlas is purpose-built for modelers so you can focus on the important things...building your model!We also know that we can always do better when working together. We are committed to helping you along your optimization journey in any way that we can, whether that is working with you on your most intricate models or lending our expertise to discover how to tackle your most complex problems.We are committed to building an inclusive and diverse team. Optilogic is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

Keywords: Optilogic Inc., Ann Arbor , Director of Growth Marketing, Executive , Ann Arbor, Michigan

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