Director Neighbor Insights\/Marketing Technology

Company: The Judge Group
Location: Ann Arbor
Posted on: September 12, 2023

Job Description:

Our client, a catapulting leading pet supplies retailer, is currently seeking a Director Neighbor Insights/Marketing Technology.
Background from retail or fast-moving CPG is the right fit.
Position hybrid 3 days/week in the office so SE Michigan location is a must - company will offer full relocation.
Excellent benefits and bonus on top of base salary.
Strong team, culture, portfolio, and career opportunity!The Director, Neighbor Insights and Marketing Technology, reporting to the Chief Marketing Officer, will lead a technical/analytical team responsible for Marketing, CRM and Predictive Modeling/Analysis application technologies (strategy, implementation and management), including software developers, data scientists, business intelligence engineers, and project managers in a retail environment.Provide leadership and be known as a critical leader in a team-based structure, centered on optimization of platforms across the enterprise, including the acquisition and harmonization of products to achieve overall business objectives to deliver and support business value drivers.
Solidify, architect, implement and support PSP Enterprise Marketing, Loyalty, Digital Marketing, and CRM Technologies.
Develop new marketing systems and analytic programs that drives sales and customer perception through improved promotions, selection, and targeted marketing across all channels, and improve content search relevance. Manage various technology initiatives in the Marketing Department.PRIMARY RESPONSIBILITIES
--- Manage multiple resources and projects concurrently to ensure successful completion of analytic projects. --- Serve as a strategic partner to the business and technology teams across omni customer, marketing, digital, eCommerce and stores to drive marketing innovation --- Architect, implement and support Enterprise Marketing applications: Loyalty, personalization, Master Data Management, Loyalty platforms (CrowdTwist) and Predictive modeling --- Drive conversations with enterprise architects, business, and technology stakeholders --- Work with businesses, assessing opportunities and risks, to help realize tactical and strategic objectives --- Identify and proactively manages risk areas and commits to see an issue through to complete resolution --- Follow trends in technology and new solutions that should be further explored --- Represent the enterprise towards Marketing technology vendors --- Build and Foster high performing agile teams including working with outsourced vendors --- Accountable for support of applications in the Marketing portfolio --- Create compelling PowerPoint presentations, which tell the analytic story, demonstrating their value by providing actionable insights with recommendations. --- Accountable for the overall management of marketing analytic projects, including profitability, timeliness, quality, and value --- Able to design customer-specific strategic marketing approaches that will quantitatively demonstrate value through the development and implementation of fresh and innovative marketing approaches that deliver business results --- Evangelize the value of analytics services internally across all departments --- Delivers executive-level business case presentations that successfully generate new customer acquisition from the analysis performed --- Provides accurate work estimates and oversees delivery against budget --- Ensures organization design and team are in place to deliver against plans --- Ensures strong operational processes are in place to deliver across all areas of responsibility --- Actively mentors team members focused on modeling, reporting, and campaign management based on personal experiences and skills in these areas of focus --- Creates an environment where data and analytics professionals can develop their skills and grow their careers through taking on increased responsibility and adding value to the organizationPosition Requirements: --- Minimum 10 years' experience in delivering analytic results working within database marketing, CRM and analytics ideally in the marketing or marketing research field; minimum 5 years' experience in a management or leadership capacity --- Minimum BA / BS; Master's degree a strong plus in a relevant field including Computer Science, Engineering, Mathematics, Statistics, or equivalent experience --- Strong executive-level client facing skills and the ability to communicate complex analytical concepts with confidence to a non-technical executive audience --- Experience with strategic planning using quantitative techniques --- Experience ramping up analytics programs, including integrating with work of other teams to ensure analytics approach is aligned with marketing/sales strategy and available data --- Expertise selecting context-appropriate modeling, analysis, and reporting techniques, with hands-on skills with common marketing analytics techniques including: factor analysis, regression/logistic regression, CHAID/decision trees, K-means (clustering), univariate analysis (t-test), cross-tabs, time series analysis and others --- Expertise with campaign management and supporting technologies --- Ability and willingness to take a hands-on execution role where required to support client needs and team development --- Highly organized with an ability to work under tight deadlines and shifting priorities --- Ability to communicate analytical and technical concepts with confidence and in an easy-to-understand fashion --- Excellent oral and written communication skills --- Management and team mentoring --- Deep knowledge and experience applying analytical tools --- Highly professional and presentable with a strong business acumen --- Experience in working in an Agile Work Environment and leading agile teams --- Possess a strong understanding of key products and their ability to transform the business --- Have recent experience driving transformation application implementations at scale while also responsible for supporting those technologies --- Be highly motivated --- Have deep subject matter expertise across technology, partnerships, product road mapping and program management experience
--- Manage, maintain, optimize, and enhance the Neighbor Relations Marketing (NRM) eco system, especially the data, as it relates to Marketing --- Coordinate efforts to facilitate data ingestion from outside vendors, internal data sources and procured data into NRM --- Coordinate with the Marketing and IT teams to ensure marketing systems meet the needs of the company --- Work with and manage programmers, data scientists, analysts, and report writers to provide for ongoing marketing system needs --- Facilitate/manage analysis/reporting of Marketing data for the Marketing department and overall business --- Development of Marketing ETL workflows via SQL procedures, creation of tables and SSIS workflows. --- Drive the analysis, design, and development of databases and PowerBI objects --- Create and implement ongoing systems to integrate the customer's experience --- Monitor marketing systems and identify enhancements that will benefit our customers and the company --- Manage relationships with third party vendors

Keywords: The Judge Group, Ann Arbor , Director Neighbor Insights\/Marketing Technology, IT / Software / Systems , Ann Arbor, Michigan