ProQuest - Who we are...
The ProQuest Mission: Better research. Better learning, Better
What if you came to work each day ready to revolutionize the
future of research, teaching and learning? That's how it feels to
be a ProQuest employee. Whatever your chosen career path, you have
an important role in helping ProQuest build the resources that
empower librarians, faculty and students to create extraordinary
Regional Marketing Specialist
What will I be doing?
As a member of the Regional Marketing team supporting Academic,
K-12, and Public Library markets, you will define, own, execute,
and report on marketing campaigns an event strategies. We're
looking for someone who is passionate about what they do and is
looking for the opportunity to sink their teeth into a dynamic and
If you're looking for the next step in your career, or you're
just ready for a change in scenery, keep reading!
In this position, you will also...
Perform Sales Enablement & Account Based marketing
Contribute to development of marketing strategy
Collaborate closely with sales teams
Create, deliver and measures campaigns and materials to drive
product penetration in large accounts.
Drive Demand In Your Region or Segment
Manage campaign and events development, execution, and
measurement of demand generation.
Contribute to annual planning and ongoing campaign creation.
Collaborate with Marketing and Sales to create campaigns in new
segments and verticals.
Coordinate tradeshows and customer events.
Resource Management and Scheduling
Work collaboratively with cross-functional teams from sales,
product, market development, and enterprise marketing.
Mentor colleagues across marketing teams.
Reporting & Readiness:
Provide monthly dashboard metrics and outcomes from activities
and results for ROI.
Maintain accurate record of marketing campaigns and tactics.
Train and support colleagues in use of Salesforce and marketing
automation platforms and other internal tools and reports
Reasons you should apply...
1. You're a self-sufficient, go-getter who is eager to explore
new tasks and grow your career.
2. You're comfortable working in a distributed environment where
colleagues and teammates are located across the country.
3. You are excited by the challenge of a complex organization
with multiple entities and challenges including language barriers
and international collaboration.
This job may not be a fit if...
1. You're not comfortable in a dynamic environment that requires
you to adapt to a fast-changing environment.
2. You don't enjoy digging into a variety of marketing
activities; A jack of all trades.
3. You prefer to work solo on projects and collaborate only when
Qualified Candidates must have...
Bachelor's degree plus a minimum of 5 years' B2B marketing
experience. At least 2 years successful experience in demand
generation, or equivalent combination of education and
Project management and organization skills, with ability to
execute multiple, complex projects and meet deadlines.
Highly organized and detail-oriented with the ability to manage
multiple projects and juggle competing priorities.
Creative, collaborative, critical thinker and articulate -- able
to clearly communicate how plans will deliver on regional strategic
Capacity to use, embrace and master new marketing technology,
Intermediate or advanced certification in marketing automation
tools (e.g. Acoustic, Marketo, HubSpot, Pardot, Eloqua etc) or
HTML code or ability to build landing pages in campaign
Superstar Candidates May Also Have...
The ProQuest commitment to social justice and equity...
At ProQuest, we embrace the power of our people and value our
differences - in thought, style, sexual orientation, gender
identity, culture, ethnicity, and experience - recognizing that our
diversity makes us a stronger company. Encouraging a diverse,
inclusive workplace gives us the business advantage of
understanding and meeting the needs of our diverse customers,
clients, and communities.
Other important information about this position:
This position is based in ProQuest's Corporate office in Ann
Arbor, MI or Bethesda, MD
Occasional travel may be required.
This position requires weekday (Monday - Friday) attendance with
some scheduling flexibility available around core working
Every position requires certain physical capabilities. ProQuest
seeks to make reasonable accommodations that enable individuals
with disabilities to perform essential duties when possible.
We work hard and have fun doing it. If you are an experienced,
fun and energetic marketing professional, please consider joining
our talented team!!
Equal Opportunity Employer/Protected Veterans/Individuals with
The contractor will not discharge or in any other manner
discriminate against employees or applicants because they have
inquired about, discussed, or disclosed their own pay or the pay of
another employee or applicant. However, employees who have access
to the compensation information of other employees or applicants as
a part of their essential job functions cannot disclose the pay of
other employees or applicants to individuals who do not otherwise
have access to compensation information, unless the disclosure is
(a) in response to a formal complaint or charge, (b) in furtherance
of an investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with the
contractor's legal duty to furnish information. 41 CFR