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Paid Social Media Strategist

Company: C-4 Analytics
Location: Ann Arbor
Posted on: May 3, 2021

Job Description:

Paid Social Media Strategist: Wakefield, MA - C-4 AnalyticsC-4 Analytics is a fast-growing, private, digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition.We are currently hiring for a Paid Social Media Strategist:Wakefield, MA, as we look to expand our team and support our growing roster of local and national clients.Who We're Looking For:Paid Social Media Strategist: Wakefield, MAWe're looking for a cutting-edge Paid Social Media expert with a specialization in buying and planning social advertising at C-4 Analytics. What would you be getting yourself into? This Paid Social opening is reserved for candidates who can lead the success of our clients' ad campaigns. We want savvy and innovative media buyers who produce 'thumb-stopping' ads and high-ROI campaigns, along with building display campaigns, search campaigns, and other ad types. The ideal candidate will show experience beyond boosting posts. Your resume is full of data and real business results. You pride yourself in understanding ROI in a world where some ad agencies still talk about "likes, comments, and shares" and clients know that getting clicks doesn't necessarily mean getting sales. You are well-versed in all the complexities of Facebook Business Manager. Finally, you are hungry for the chance to change and adapt in a field that is constantly in flux. If you can easily navigate the increasingly complicated world of paid media and client media budgets, then we'll do our best to teach you about the wide array of online marketing services we offer our clients. Paid Search & Display experience a plus.Please note: while C-4 Analytics is currently operating remotely, this position will eventually be expected to report to our Wakefield, MA office.A day in the life of a Paid Social Media Strategist:Wakefield, MASpecific day-to-day activities involve building, optimizing, and pacing paid media campaigns across multiple platformsDevelop initiatives that encourage greater traffic and business results (leads, sales, conversions) Engage in enterprise-wide strategic leadership, coordination, and execution oversight of paid social initiatives across our clientsMonitor, track, and analyze all client paid social campaigns Formulate proposals for new client opportunities, forecasting media budgets, and ROASDevelop reports and processes for making the team more efficient and effectiveBe the "Subject Matter Expert" when discussing Paid Social with clientsMust-Haves2+ years of experience in a role where paid social advertising creation and management was a core job responsibility. Hands-on, extensive experience in Facebook Ads Manager Experience managing budget behind paid social campaignsUnderstanding of all Facebook and Instagram campaign objectives, ad types, creative formats, and audience targeting is required. Knowledge of other features like the Facebook Pixel, Custom Audiences, reporting, etc. is also needed.BA/BS degree in Communications, Business, Journalism, Marketing or related fieldAbility to work in a fast-paced and always changing environmentPlan, implement, manage, measure, and report on all paid media marketing efforts across a variety of channelsOperate as a self-starter with a strong work ethic and attention to detailHave strong interpersonal and teamwork abilitiesNice-To-HavesAgency experience Paid Search and/or Display experienceFacebook Blueprint CertificationExperience creating ads in non-Facebook channels like Snapchat, Tik Tok, LinkedIn, and othersAutomotive industry knowledgeWorking at C-4 AnalyticsC-4 Analytics is a full-service advertising and digital marketing company committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service.Key details about our company include:We have 200-plus employees across Client Services, SEO/Content, Paid Search, Creative, Social Media, Product, Sales and Operations teamsWe specialize in automotive digital marketing, and the rest of the industry follows our leadWe have three main offices: our headquarters in Wakefield, MA, and offices in Chicago, IL and Ann Arbor, MIEmployee Perks & Bragging RightsCompetitive salaries and benefits packages, including 401k matchHands-on training opportunities with leading companies like Google and FacebookWeekly Innovation Hours and Lunch-and-Learns for employee development8-time National Best and Brightest Places to Work For WinnerAgency-wide volunteer days and company-sponsored team outingsBest-in-industry client-to-employee ratioWhat our Employees Say:Want to know what makes working at C-4 Analytics so rewarding? Take it from the true experts: our current teammates. Recent surveys about our workplace and culture suggest that our staff loves:The People: It's not just a clich; we have the best, hungriest and smartest team in the business.The Culture:Teamwork. Camaraderie. Perseverance. We hire for these traits, and it shows.The Growth:We place a real emphasis on training, development and career planning.The Trust:Our managers empower their people and teams to thrive in their own ways.The Challenge:We work in a competitive industry and a dynamic field. You'll never be bored!More About C-4 AnalyticsC-4 Analytics is a full-service advertising and digital marketing company. We take the guesswork out of advertising. We don't over-promise: we over-deliver. We provide real value to our clients because we really value them as partners. We love Google and Facebook, but also love Instagram and Bing. We innovate, educate and instigate. We are forward-thinking, but we learn from the past. We are results-driven and our strategies drive results. We love the practical applications of psychology to marketing, but we aren't above a good practical joke. We are team players, but we love to crush our competitors. We create an environment of respect and we respect the environment. We are the brains and the good looks. We are very humble. We are nerds, but cool, likable nerds. We are never gonna give you up. Never gonna let you down. We are all work and all play. We calculated that only 15.8% of visitors who started this paragraph would actually read this far down. We are C-4 Analytics.Want to know more? Want to become part of our Paid Media team? Ready to step up to the challenge? Send us your resume, along with a brief introduction explaining how you can help us continue to grow and deliver the highest level of client service.SummaryLocation:Ann Arbor, MI, United StatesType: Full TimeExperience: Mid LevelSDL2017

Keywords: C-4 Analytics, Ann Arbor , Paid Social Media Strategist, Other , Ann Arbor, Michigan

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