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Associate Director of Digital Marketing

Company: University Of Michigan
Location: Ann Arbor
Posted on: June 6, 2021

Job Description:

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How to Apply

A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.

Job Summary

The Associate Director of Digital Marketing plays a key role on the Digital Marketing team and is responsible for executing email marketing campaigns and contributing to the overall digital marketing efforts of Michigan Athletics and its 29 sport programs. This role requires a creative individual who can think strategically while executing content and balancing priorities. In this role you will work with the Director of Digital Marketing and be part of the Marketing, Ticketing, and Fan Experience team while collaborating across the entire External Operations department. All members of the External Operations department are committed to our mission: to connect, inspire and engage the Michigan Athletics community in order to support and enhance the University of Michigan and the Athletic department.


Email Marketing Execution and Strategy (50%)

  • Responsible for managing and building key audience segments of the Michigan Athletics community through email marketing and communications.
  • Coordinate with the ticket office, fan experience, communications, and the creative team to build outgoing email solicitations to drive ticket sales and improve communications with fans and season ticket holders.
  • Assist in building strategy and best practices as it relates to email marketing and communications.
  • Measure results and track metrics to improve campaigns and report on email performance.
  • Update and maintain back-end system data and account in the email marketing platform.
  • Research trends and explore improvements to email marketing techniques (e.g. personalization, A/B Testing, behavior-based campaigns, customer journeys, and dynamic content).

Digital Marketing Collaboration and Execution (25%)

  • Responsible for coordinating digital marketing messaging and efforts across owned and paid digital assets.
  • Work in coordination with the digital communications team to update - our primary website - to reflect current marketing, promotional, and revenue generation priorities.
  • Work with our ticketing partner to maintain and update marketing needs on our e-commerce website that reflect current and future marketing priorities.
  • Collaborate with the digital communications team to ensure coordination of marketing effort across Michigan Athletics social media handles (i.e. Instagram, Facebook, Twitter, Snapchat and TikTok).
  • Promote, update and utilize our new mobile app as a key component of the digital marketing mix.

Project Management, Collaboration and Strategic Improvement (25%)

  • Ensure proper timelines are built and maintained for current and future marketing campaigns.
  • Assist in developing marketing plans that reflect Michigan Athletics' goals and achieve departmental priorities.
  • Document and track campaign progress to monitor success and benchmark future efforts.
  • Collaborate with Creative and Video staff to develop impactful marketing assets.
  • Work with the external operations team to evaluate the current digital landscape as well as future trends to enhance and grow digital efforts.
  • Conduct research, networking and learning to improve digital marketing subject-matter expertise.
  • Work with our multimedia rights holder (Learfield/IMG College) to enhance and integrate partner messaging across our digital channels.

Required Qualifications*

  • Bachelor's degree in marketing, communications or related field.
  • At least three (3) years professional experience in marketing or communications.
  • At least two (2) years professional experience in email marketing and e-commerce.
  • An in-depth understanding of digital assets including, but not limited to website creation and management, digital marketing strategies, and social media.
  • An in-depth understanding of design, branding and how to visually communicate with a variety of audience segments.

Desired Qualifications*

  • Familiarity with Adobe Creative Cloud (Photoshop, Illustrator, Dreamweaver, etc.) as well as prior knowledge of email marketing software.
  • Experience with website and mobile app content management systems.
  • Experience with Paciolan ticket system and SIDEARM CMS.
  • Experience with Google Analytics.
  • Passion for the University of Michigan, Michigan Athletics and sports.

Additional Information

The University of Michigan Athletic Department is dedicated to building a department culture which demonstrates respect for all, shows compassion for others, and celebrates the differences among our staff, student-athletes, and supporters. We are committed to the hiring and development of diverse staff who contribute to an inclusive environment.

In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

  • Generous time off
  • A retirement plan that provides two-for-one matching contributions with immediate vesting
  • Many choices for comprehensive health insurance
  • Life insurance
  • Long-term disability coverage
  • Flexible spending accounts for healthcare and dependent care expenses

Background Screening

The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.

Job Detail

  • Job Opening ID


  • Working Title

Associate Director of Digital Marketing

  • Job Title

Marketing Coordinator

  • Work Location

Ann Arbor Campus

Ann Arbor, MI

  • Full/Part Time


  • Regular/Temporary


  • FLSA Status


  • Organizational Group

Intercolleg Athletic

  • Department


  • Posting Begin/End Date

5/20/2021 - 6/04/2021

  • Salary

$50,000.00 - $60,000.00

  • Career Interests


Communications & Marketing

Apply Now

Keywords: University Of Michigan, Ann Arbor , Associate Director of Digital Marketing, Other , Ann Arbor, Michigan

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