Talent Acquisition Branding Specialist
Company: Wacker Chemie
Location: Ann Arbor
Posted on: January 21, 2023
Job Description:
Our world needs ideas! As one of the world's most
research-intensive chemical companies, we have been developing
leading solutions for numerous sectors - from construction to
photovoltaics and cosmetics to rubber - for over 100 years. We have
a global presence with production sites on three continents and
about 14,500 employees from 70 nations.
At our site in Ann Arbor, we are currently looking for a Talent
Acquisition Branding Specialist to join our growing team.
This is Us:
You know us. You just didn't know it. WACKER is a global chemical
manufacture that prides itself on "Creating Tomorrow's Solutions".
WACKER materials are so versatile and adaptable, they have
virtually unlimited applications just about anywhere imaginable,
making WACKER an integral part of daily life. Whether it's
protecting buildings from the elements, a tube of toothpaste, a
cell phone, airbags, or cosmetics, people from all over the world
come into contact each day with our products and achievements. We
are looking for capable, innovative, and enthusiastic achievers to
join our team and grow with us.
What you will do:
WACKER Talent Acquisition team collaborates with the business and
across the organization to provide strategic insight into the
recruiting vision. The team advises on, implements, and executes
the recruiting strategy, providing full-lifecycle recruitment
services.
Talent Acquisition Branding Specialist acts as the "in-house"
resource for the Talent Acquisition team and is responsible for
Talent Attraction and Employment Branding strategy and execution.
This role is responsible to implement a variety of marketing
solutions to reach our target audience and ensure a positive
employer brand reputation and an enhanced candidate experience is
achieved . An ideal candidate in this role is a highly motivated
individual, creative and has an out of the box mindset with a
passion for brand management , understanding and clearly relaying
WACKER's values and mission both internally and externally
- Responsible for the creation, development, and execution of
talent attraction and branding strategy. Then using this strategy
to develop and deploy integrated marketing campaigns, including
crafting strategy, aligning internal teams, developing audience
segments, building email nurtures, owning virtual events, and
measuring results. As well as creating go-to-market channel
strategies through media, social media, events, talent communities,
internal talent ambassadors, employees and other sources aligned to
target audiences
- Utilize existing assets or develop new assets database and
library of collateral aligned to WACKER brand guidelines. Create a
framework and strategy for video content, i.e., static website
videos through to point-in-time job advert videos
- Ensure brand attractiveness at all candidate touch points, for
example careers pages, external websites, job adverts, and
candidate email templates
- Ensuring Recruitment Marketing activities support and
contribute to our DE&I strategy and all marketing and
communication activities follows organizational branding
guidelines
- Collaborate and support internal stakeholders (Talent
Acquisition, Total Rewards, Talent Development, Employee
Experience, HR, Legal, Corporate Communications, DEI etc.).
- Collaborate and partner with regional and global corporate
global branding, marketing, and communication teams
- Use data sources to measure effectiveness of campaigns and
approaches to actively evolve and report their return on investment
and continuously assess and report the results of campaigns and
implement improvements where necessary
- Identifying new opportunities to elevate the brand in new
locations through research studies, leading competitor reviews,
understanding industry best practices, and nurturing partnership
Qualifications
- Bachelor's Degree in in marketing, communications, or related
discipline
- Minimum of 3 years of relevant professional experience in a
media relations or communications position for a global
organization. Experience pitching, drafting and placing news
stories in trade or business publications.
- Experience in creative thinking, employer branding,
relationship building, and recruitment marketing.
- Demonstrated experience in creating and executing a Talent
Attraction and Brand strategy ensuring brand visual and voice
consistency across all social media
- Creation and development of Talent Attraction and
Branding/Advertising materials
- Strong experience and skills in strategic, persuasive copy
writing and email marketing; website and CRM management; content
creation for the digital world, graphic design, and photography
skills & ability to use Adobe and other design platforms.
- A well-developed understanding and ability to write and create
content for the digital world and emerging platforms
- Basic knowledge of marketing email design and working knowledge
of social media tools (i.e., Hootsuite, Sprout Social, etc.) and
monitoring and reporting services
- Advanced understanding of key messaging differences to promote
an employer brand.
- Extensive knowledge of social media platforms.
- Effective user of social media and digital outlets to engage
multiple audiences, strengthen individual and organizational brand,
scale impact, and act as an influencer who can build a culture of
content sharing
- Experience in event management, social media campaigns and able
to evaluate technical marketing activity e.g., PPC campaigns,
attribution modelling and advanced analytics
- Knowledge of emerging marketing tactics and strategies
- Ability to develop and implement data-backed campaigns to
increase awareness of career opportunities.
- Excellent communication with strong attention to detail and
ability to build effective, clear, succinct, well-designed
presentations in PowerPoint.
- Data and analytics-driven
- Strong project management, organization, and collaboration
skills
- Excellent customer relationship time management and
consultation skills
- Ability to travel on an average 10% Life at Wacker:
Wacker is an equal opportunity employer that is committed to
diversity, equity, and inclusion. We believe that our individual
differences are our collective strength. We encourage our employees
to be their authentic selves and desire team members that share
these interests. You will be valued for your contributions and
perspectives as we continue to grow together. Your career is
important to us, and we want to foster a mutually beneficial
relationship where you feel heard, understood, and fulfilled. We
consider our employees' overall health and satisfaction when
creating a benefits package. Below are some of the additional
incentives our employees enjoy.
- Medical, Dental, and Vision Insurance effective Day 1
- 401(k) with company match
- Tuition Reimbursement
- Advancement Opportunities
- Education Assistance Program
- Paid Time Off in addition to personal days and holidays
- Support for Community Involvement
- Bonus Plans
WACKER, as an innovative chemical
company, makes a vital contribution toward improving the quality of
life around the world by developing intelligent solutions for
sustainable growth. Our culture focuses on building and retaining
diverse and inclusive teams. WACKER offers a great work
environment, professional development, challenging careers,
competitive benefit offerings and beyond through giving back to our
communities.
Be part of our WACKER family, across all nations!
We are looking forward to your online application at
www.wacker.com.
Reference Code: 23288
#LI-LG1
The information contained herein is not intended to be an
all-inclusive list of the duties and responsibilities of the job,
nor are they intended to be an all-inclusive list of the skills and
abilities required to do the job. A minimum requirement for this
US-based position is the ability to work legally in the United
States on a permanent unrestricted basis. Visa sponsorship is not
available for this position, including for any type of US permanent
residency (e.g., for a Green card).
WACKER is proud to be an Equal Opportunity/Affirmative Action
Employer, making decisions without regard to race, color, religion,
creed, sex, sexual orientation, gender identity, marital status,
national origin, age, veteran status, disability, or any other
protected classes.
Nearest Major Market: Ann Arbor
Nearest Secondary Market: Detroit
Keywords: Wacker Chemie, Ann Arbor , Talent Acquisition Branding Specialist, Other , Ann Arbor, Michigan
Didn't find what you're looking for? Search again!
Loading more jobs...