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Paid Search Analyst (PPC) - Ann Arbor

Company: C-4 Analytics
Location: Ann Arbor
Posted on: September 23, 2022

Job Description:

Paid Search Analyst (PPC)- Ann Arbor - C-4 Analytics C-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service. We are currently hiring for a Paid Search Analyst (PPC), Ann Arbor as we look to expand our team and support our growing roster of local and national clients. Who We're Looking For: Paid Search Analyst (PPC) - Ann Arbor We're looking for a cutting edge Paid Search Media expert with a specialization in Paid Search (PPC) at C-4 Analytics. What would you be getting yourself into? This Paid Search Analyst opening is reserved for candidates who can lead the success of our client's campaigns. We want savvy and innovative paid search buyers who produce 'thumb-stopping' ads and captivating website text along with building display, Facebook, Instagram, and other ad platforms. If you can easily navigate the increasingly complicated world of paid media, then we'll do our best to teach you about the wide array of online marketing services we offer our clients. Paid Social & Display experience is a plus. A day in the life of a Paid Search Analyst Specific day-to-day activities involve building, optimizing and pacing paid media campaigns across multiple platforms
Develop initiatives that encourage greater traffic from our clients' paid search, display & social campaigns
Engage in enterprise-wide strategic leadership, coordination and execution oversight of paid search initiatives across our clients
Monitor, track and analyze all client paid search campaigns
Formulate proposals for new client opportunities, forecasting media budgets and ROAS
Be the Subject Matter Expert when discussing Paid Search with clients Requirements: Must-Haves BA/BS degree in Communications, Journalism, Marketing or related field
2+ years' experience in a role where paid search advertising and management was a core job responsibility.
Familiarity with social advertising, including but not limited to Facebook Business Manager, Instagram, and Twitter
Ability to work in a fast-paced and always changing environment
Plan, implement, manage, measure and report on all paid search marketing efforts across a variety of channels
A self-starter with a strong work ethic and attention to detail
Strong interpersonal and teamwork abilities
Proficiency in the following tools is a plus: Google Analytics, Microsoft Advertising
Experience working with an Enterprise Bid Management Software Nice-To-Haves Collaborative approach/attitude
Excellent written and verbal communication skills
Willing to learn new advertising channels such as Paid Social & Programmatic Display
Experience with 3rd Party Paid Search management platforms a plus Working at C-4 Analytics We encourage and reward our employees' innovation and passion with quality benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development programs, employee peer resources, and community involvement, allow our employees to establish lasting connections while making an impact that empowers and celebrates areas that have personal meaning. An unlimited paid time off policy supports a healthy work-life balance and individual well-being. Additional benefits like weekly lunch-and-learn sessions, community service opportunities, household accessible employee assistance program, tuition partnership discounts for employees and family members, and more allow our employees and their family to focus on what matters most personally and professionally. All are welcome. Starting with our hiring policy, C-4 Analytics provides an environment where your authentic self is celebrated while showcasing and growing your potential. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, medical conditions, pregnancy, veteran status, gender identity or expression, sexual orientation, or any other status protected under federal, state, or local law. We believe that a diverse and inclusive team environment is critical to our success and is achieved through people's skills, experiences, and unique perspectives. That means your background and experience may not include all that is listed in the job description. We encourage you to apply anyway and let us know what your unique self can bring to C-4 Analytics. Key details about our company include: We have 200-plus employees across Client Services, SEO/Content, Paid Search, Creative, Social Media, Product, Sales and Operations teams
We specialize in automotive digital marketing, and the rest of the industry follows our lead
We have three main offices: our headquarters in Wakefield, MA, and offices in Chicago, IL and Ann Arbor, MI Employee Perks & Bragging Rights Competitive salaries and benefits packages, including 401k match
Hands-on training opportunities with leading companies like Google and Facebook
Weekly Innovation Hours and Lunch-and-Learns for employee development
8-time National Best and Brightest Places to Work For Winner
Agency-wide volunteer days and company-sponsored team outings
Best-in-industry client-to-employee ratio What our Employees Say: Want to know what makes working at C-4 Analytics so rewarding? Take it from the true experts: our current teammates. Recent surveys about our workplace and culture suggest that our staff loves: The People: It's not just a cliché; we have the best, hungriest and smartest team in the business.
The Culture: Teamwork. Camaraderie. Perseverance. We hire for these traits, and it shows.
The Growth: We place a real emphasis on training, development and career planning.
The Trust: Our managers empower their people and teams to thrive in their own ways.
The Challenge: We work in a competitive industry and a dynamic field. You'll never be bored! More About C-4 Analytics C-4 Analytics is a full-service advertising and digital marketing company. We take the guesswork out of advertising. We don't over-promise: we over-deliver. We provide real value to our clients because we really value them as partners. We love Google and Facebook, but also love Instagram and Bing. We innovate, educate and instigate. We are forward-thinking, but we learn from the past. We are results-driven and our strategies drive results. We love the practical applications of psychology to marketing, but we aren't above a good practical joke. We are team players, but we love to crush our competitors. We create an environment of respect and we respect the environment. We are the brains and the good looks. We are very humble. We are nerds, but cool, likable nerds. We are never gonna give you up. Never gonna let you down. We are all work and all play. We calculated that only 15.8% of visitors who started this paragraph would actually read this far down. We are C-4 Analytics. Want to know more? Want to become part of our team? Ready to step up to the challenge? Send us your resume, along with a brief introduction explaining how you can help us continue to grow and deliver the highest level of client service.
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Keywords: C-4 Analytics, Ann Arbor , Paid Search Analyst (PPC) - Ann Arbor, Professions , Ann Arbor, Michigan

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